If you’ve spent a lot of time on expanding your user base and despite having thousands of followers your reach statistics just keep on dropping it’s not so much that you are doing something wrong, it’s more so that Instagram and the likes are decreasing your reach on purpose to make you spend money on ads. After all, they are running a business here, not some non-profit organization.
So in this guide, I’m going to teach you how to increase your organic reach without spending a dime so stay with me here.
The most obvious way
Get more followers and your reach will automatically increase, perhaps not percentage wise but does that really matter? You want more reach, so you need to get more followers and one way to do that is by employing a bot to do the hard work for you, Jonathon Spire reviewed a lot of these bots and growth services for you so all you have to do is pick one and stick to it. I had a look into his personal account and was amazed when I saw that he has 150,000+ followers. Skeptical as I am I always doubted this but facts don’t lie.
The alternative way
People have short attention spans and they were getting fed up with viewing everyday pictures, I mean who wouldn’t, so they had to come up with something new to prevent Instagram going down the same path as My Space back in the days. Their solution? Instagram Stories, these are in fact short videos of peoples lives, and this way they are directly competing with Youtube which belongs to Google so there is an eternal battle going on between these two conglomerates, eg Google/Youtube and Facebook/Instagram. The easiest way to get more reach is by simply following the trends so if you aren’t producing stories yet now is the time to do so and your reach will increase big time, for the simple reason that people need to be motivated to make those stories and rewarding them for it is the most logical solution.
Some exhausted ways
Now I’m going to bore you with some techniques that you’ve already been thrown to death with but this guide wouldn’t be complete if I left them out so start utilizing your hashtags the proper way, there are dozens of guides on that topic alone. Exchange posts with influencers in your niche is another rather obvious one but still crazy effective, and obviously, you shouldn’t just post your own content, share content from others as well as the more you post, the more reach you get. Every view counts!